Company Registration No. 07239735 (England and Wales)
TEADS LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
TEADS LIMITED
COMPANY INFORMATION
Directors
Betrand-Romain Quesada
Justin Taylor
Company number
07239735
Registered office
2nd Floor, 201 Great Portland Street
Marylebone
London
W1W 5AB
Auditor
Shaw Gibbs (Audit) Limited
264 Banbury Road
Oxford
OX2 7DY
Business address
3rd & 4th Floor
70 New Oxford Street
London
WC1A 1EU
TEADS LIMITED
CONTENTS
Page
Strategic report
1 - 3
Directors' report
4 - 5
Independent auditor's report
6 - 8
Statement of comprehensive income
9
Balance sheet
10
Statement of changes in equity
11
Statement of cash flows
12
Notes to the financial statements
13 - 23
TEADS LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2021
- 1 -
The directors present the strategic report for the year ended 31 December 2021.
Fair review of the business
We aim to present a fair review of the development and performance of our business during the year and its position at the year end. In the year to 31 December 2021, turnover was £78.9 million, compared to £62.6 million in the year ended 2020, a growth of 26%. The operational Gross Margin increased by 7 points from 2020 (55%) to 2021 (62%), this change was mainly led by changes we have made in 2020 during the pandemic, eg we managed to renegotiate some of our costs commitments that delivered benefits throughout 2021. We feel confident in our strategy as we expect a significant higher volume on Programmatic and TAM activity as opposed to Managed Services in 2022. The UK Market currently indicates that clients are shifting more budget through the Programmatic and TAM funnels.
Principal risks and uncertainties
Our business environment is fast paced and dynamic which inherently brings challenges. Risks are reviewed by the directors and actions taken to mitigate them.
Development and performance
Our programmatic business with DSPs (Demand Side Platforms) represents 26% of our total revenue in 2021, TAM (Teads Ad Manager) 53% and managed services business represent 21%. We have also focused our business on Mobile campaigns. Mobile delivery represented 85% of our total turnover. Our vision and strategies for the future include aiming for a continued growth on Mobile and TAM Self-Serve business.
Key performance indicators
The company considers that its key financial performance indicators are those that communicate the financial performance and strength of the company as a whole, the turnover and gross margin. In the year to 31 December 2021, turnover was £78.9 million, compared to £62.6 million in the year ended 2020, a growth of 26%. The operational Gross Margin increased by 7 points from 2020 (55%) to 2021 (62%).
Promoting the success of the company
In performing their duties under S172, the directors of the Company have had regard to the matters set out in S172 as follows
:
Teads’ mission is to foster a sustainable advertising and media ecosystem by funding quality journalism and respectfully connecting brands to consumers. Through direct and exclusive integrations with premium publishers, both in the UK and around the world, Teads delivers digital advertising at scale within the heart of editorial content. This guarantees brand safe, fraud free and totally viewable ad experiences that drive business results for advertisers. Teads’ demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.
As the business is built around editorial content, data practices are naturally privacy focused and not based around 3rd party cookies. Teads supports the move to greater regulation around data privacy for consumers.
Business results are measured against revenue and EBITDA targets, on a quarterly and annual basis. Since Teads started trading in the UK over 10 years ago, the business has delivered consistent growth in both areas and outperformed industry benchmarks in terms of overall advertising industry, as well as digital and video markets more specifically.
Teads is a technology business of entrepreneurs, with employees encouraged to innovate and create at a fast pace to solve market challenges and drive excellence for advertisers, media agencies and publishers.
TEADS LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 2 -
Teads is a board member of the IAB for both the UK and Europe, and is a founding member of the IAB UK’s Gold Standard, currently certified at latest edition - Gold Standard 2.0. Teads has been independently audited and certified to JICWEBS’ DTSG (Digital Trading Standards Group) and TAG Certified Against Fraud standards.
Our people
Teads is a company of entrepreneurs. We ensure all employees share our core values of Innovation, Hard work, Passion, Trust, A love of media, Team Spirit, Dedication to Clients
We encourage all employees to work collaboratively and communicate effectively in order to deliver our shared business goals.
Clients
Teads works with the largest and most well known brands in the UK, alongside the 6 biggest marketing holding groups in the world (WPP, Omnicom, Dentsu, Publicis, IPG, Havas
)
and various incredible independent agencies to deliver outstanding media results for advertisers.
Having clients at the heart of Teads’ business means that innovation and progress is made in delivering solutions and over-indexing against industry benchmarks. Teads’ Performance Product, introduced in 2018, guarantees quality business results and visitors to site. Meaning advertisers are no longer paying for accidental clicks or landing pages that don’t load.
Teads’ creative arm, Teads Studio, delivers best-in-class formats that engage rather than enrage consumers when reading editorial content.
Suppliers
Teads’ suppliers are the most recognised publisher brands in the UK and around the world, including The Guardian, ESI, Reach, Condé Nast, Hearst
, Sky and The BBC (internationally). By driving incremental revenue to their sites and supporting best-in-market ad formats, Teads is directly creating a more sustainable future for quality journalism.
In 2021 we signed a partnership with Newsguard whose third party review by trained journalists ensures we are only working with trusted, premium, news sources. This provides assurances for our clients but also ensures we are not supporting sources of misinformation or disinformation.
This is a pillar as part of our wider calling for brands and their agencies to Advertise Responsibly. This is where we call on media buyers to consider not just how their ad-spend will impact their marketing plans, but society as a whole. This includes blocking words or sites that could be prejudiced against certain sections of society, supporting platforms or suppliers who drive misinformation and hate speech or actively supporting diverse and purpose-focused publishers.
Business impact
Teads understands the wider implications of advertising on socio-economic issues including Diversity, Equity and Inclusion, the Environment and the recent impact of COVID-19 on society at large. Teads is supporting the government’s Kickstart Scheme, bringing in 16 to 24 year olds on Universal Credit who are at risk of long term unemployment.
Teads has recently implemented a global Teads Together Council to work on global Diversity, Equity and Inclusion initiatives, and this has been replicated at a local level in the UK with the Culture Committee driving awareness and action for causes that are most important to the team.
We are conscious of the needs of the environment and currently looking at offsetting our carbon footprint by planting trees for every new starter. We are also undergoing market-leading research into our carbon footprint at a global level - taking into account emissions within Scope 1, Scope 2 and Scope 3 and therefore what measures can be taken to counteract those emissions.
Going concern
The accounts have been prepared on a going concern basis which is appropriate as the company has enough resources to sustain the business for at least 12 months from the approval of the accounts
.
TEADS LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 3 -
Justin Taylor
Director
3 August 2022
TEADS LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2021
- 4 -
The directors present their annual report and financial statements for the year ended 31 December 2021.
Principal activities
The principal activity of the company continued to be advertising campaigns.
Results and dividends
The results for the year are set out on page 9.
No ordinary dividends were paid. The directors do not recommend payment of a final dividend.
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
Betrand-Romain Quesada
Justin Taylor
Auditor
In accordance with the company's articles, a resolution proposing that Shaw Gibbs (Audit) Limited be reappointed as auditor of the company will be put at a General Meeting.
Energy and carbon report
2021
Energy consumption
kWh
Aggregate of energy consumption in the year
- Electricity purchased
46,003
46,003
2021
Emissions of CO2 equivalent
metric tonnes
Scope 1 - direct emissions
- Gas combustion
-
- Fuel consumed for owned transport
-
-
Scope 2 - indirect emissions
- Electricity purchased
10.73
Scope 3 - other indirect emissions
- Fuel consumed for transport not owned by the company
-
Total gross emissions
10.73
Intensity ratio
Tonnes CO2e per full time employee
10.73
Quantification and reporting methodology
We have followed the 2019 HM Government Environmental Reporting Guidelines. We have also used the GHG Reporting Protocol – Corporate Standard and have used the 2020 UK Government’s Conversion Factors for Company Reporting.
TEADS LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 5 -
Intensity measurement
The chosen intensity measurement ratio is total gross emissions in metric tonnes CO2e per employee, the recommended ratio for the sector.
Measures taken to improve energy efficiency
The company has fully embraced video conferencing technology for both internal and external meetings, to help reduce the volume of travel required to the business. All office equipment is maintained to ensure optimum efficiency during use, and new technologies are investigated to determine potential application within the business. All end-of-life equipment is replaced with new energy efficient equipment as appropriate.
Statement of directors' responsibilities
The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:
-
select suitable accounting policies and then apply them consistently;
-
make judgements and accounting estimates that are reasonable and prudent;
-
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
-
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s
auditor
is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s
auditor
is aware of that information.
On behalf of the board
Justin Taylor
Director
3 August 2022
TEADS LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF TEADS LIMITED
- 6 -
Opinion
We have audited the financial statements of Teads Limited (the 'company') for the year ended 31 December 2021 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies.
The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102
The Financial Reporting Standard applicable in the UK and Republic of Ireland
(United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
-
give a true and fair view of the state of the company's affairs as at 31 December 2021 and of its profit for the year then ended;
-
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the
Auditor's
responsibilities for the audit of the
financial statements
section of our report. We are independent of the
company
in accordance with the ethical requirements that are relevant to our audit of the
financial statements
in the UK, including the FRC’s Ethical Standard
, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit
:
-
the information given in the strategic report and the directors'
r
eport for the financial year for which the financial statements are prepared is consistent with the financial statements
; and
-
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
TEADS LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF TEADS LIMITED
- 7 -
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identifie
d
material misstatements in the strategic report or the directors'
r
eport
. We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
-
adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
-
the financial statements are not in agreement with the accounting records and returns; or
-
certain disclosures of
remuneration specified by law are not made; or
-
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors'
r
esponsibilities
s
tatement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of
financial statements
that are free from material misstatement, whether due to fraud or error. In preparing the
financial statements
, the
directors are
responsible for assessing the company
'
s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have
no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the
financial statements
as a whole are free from material misstatement, whether due to fraud or error, and to issue an
auditor's
report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with
ISAs (UK)
will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these
financial statements
.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below
.
-
At the planning stage of the audit we gain an understanding of the laws and regulations which apply to the company and how the management seek to comply with those laws regulations. This helps us to plan appropriate risk assessments.
-
During the audit we focussed on relevant risk areas and review the compliance with the laws and regulations by making relevant enquiries and undertaking corroboration, for example by reviewing Board Minutes and other documentation.
-
We assessed the risk of material misstatement in the financial statements including as a result of fraud and undertook procedures including:
-
Reviewing the controls set in place by management
-
Making enquiries of management as to whether they consider fraud or other irregularity may have taken place, or where such opportunity might exist
-
Challenging management assumptions with regard to accounting estimates
-
Identifying and testing journal entries, particularly those which appear to be unusual by size or nature
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
TEADS LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF TEADS LIMITED
- 8 -
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Stephen Howard Neal (Senior Statutory Auditor)
For and on behalf of Shaw Gibbs (Audit) Limited
3 August 2022
Chartered Certified Accountants
Statutory Auditor
264 Banbury Road
Oxford
OX2 7DY
TEADS LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2021
- 9 -
2021
2020
Notes
£
£
Turnover
3
78,866,930
62,641,622
Cost of sales
(29,882,618)
(28,207,284)
Gross profit
48,984,312
34,434,338
Administrative expenses
(22,293,409)
(21,531,747)
Other operating income
158,925
Operating profit
4
26,690,903
13,061,516
Interest receivable and similar income
9
1,734
10,779
Interest payable and similar expenses
8
(1,500)
(4,601)
Profit before taxation
26,691,137
13,067,694
Tax on profit
10
(3,970,861)
(2,208,682)
Total comprehensive income for the year
22,720,276
10,859,012
There are no recognised gains and losses other than those passing through the statement of comprehensive income.
The statement of comprehensive income has been prepared on the basis that all operations are continuing operations.
TEADS LIMITED
BALANCE SHEET
AS AT 31 DECEMBER 2021
31 December 2021
- 10 -
2021
2020
Notes
£
£
£
£
Fixed assets
Tangible assets
11
129,148
66,879
Investments
12
5,001
5,001
134,149
71,880
Current assets
Debtors
14
79,878,477
48,509,289
Cash at bank and in hand
4,957,469
4,866,613
84,835,946
53,375,902
Creditors: amounts falling due within one year
15
(41,405,684)
(32,623,522)
Net current assets
43,430,262
20,752,380
Total assets less current liabilities
43,564,411
20,824,260
Provisions for liabilities
(31,934)
(12,059)
Net assets
43,532,477
20,812,201
Capital and reserves
Called up share capital
18
1,040,340
1,040,340
Profit and loss reserves
42,492,137
19,771,861
Total equity
43,532,477
20,812,201
The financial statements were approved by the board of directors and authorised for issue on 3 August 2022 and are signed on its behalf by:
Justin Taylor
Director
Company Registration No. 07239735
TEADS LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2021
- 11 -
Share capital
Profit and loss reserves
Total
£
£
£
Balance at 1 January 2020
1,040,340
8,912,849
9,953,189
Year ended 31 December 2020:
Profit and total comprehensive income for the year
-
10,859,012
10,859,012
Balance at 31 December 2020
1,040,340
19,771,861
20,812,201
Year ended 31 December 2021:
Profit and total comprehensive income for the year
-
22,720,276
22,720,276
Balance at 31 December 2021
1,040,340
42,492,137
43,532,477
TEADS LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2021
- 12 -
2021
2020
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
23
2,510,859
3,179,002
Interest paid
(1,500)
(4,601)
Income taxes paid
(2,303,324)
(433,845)
Net cash inflow from operating activities
206,035
2,740,556
Investing activities
Purchase of tangible fixed assets
(116,913)
(41,080)
Interest received
1,734
10,779
Net cash used in investing activities
(115,179)
(30,301)
Net increase in cash and cash equivalents
90,856
2,710,255
Cash and cash equivalents at beginning of year
4,866,613
2,156,358
Cash and cash equivalents at end of year
4,957,469
4,866,613
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
- 13 -
1
Accounting policies
Company information
Teads Limited is a
private
company
limited by shares
incorporated in
England and Wales
.
The registered office is
2nd Floor, 201 Great Portland Street, Marylebone, London, W1W 5AB.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in
sterling
, which is the functional currency of the company.
Monetary a
mounts
in these financial statements are
rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.
1.2
Going concern
A
true
t the time of approving the financial statements
,
t
he directors have a reasonable expectation that the
company
has adequate resources to continue in operational existence for the foreseeable future. Thus
t
he directors continue to adopt the going concern basis of accounting in preparing the financial statements.
1.3
Turnover
Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business
, and
is shown net of VAT and other sales related taxes
.
The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
1.4
Tangible fixed assets
Tangible fixed assets
are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Leasehold land and buildings
at 33% at cost
Computer equipment
at 33% at cost
Fixtures and fittings
at 33% at cost
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and
is credited or charged to profit or loss
.
1.5
Fixed asset investments
Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.
The investments are assessed for impairment at each reporting date
and
any
impairment
losses or reversals of impairment losses are recognised immediately in
profit
or
loss
.
An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The company considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 14 -
1.6
Impairment of fixed assets
At each reporting
period
end date, the
company
reviews the carrying amounts of its tangible
assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).
1.7
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset
, with
the net amounts presented in the financial statements
,
when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include
debtors and loans to fellow group companies
and cash and bank balances, are initially measured at transaction price including transaction costs
.
Financial assets classified as receivable within one year are not amortised.
Impairment of financial assets
Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected.
If an asset is impaired, the impairment loss is the difference between the carrying amount and the recoverable amount. The impairment loss is recognised in profit or loss.
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when
the company
transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities
Basic financial liabilities, including
creditors
, bank loans, loans from
fellow group companies that are classified as debt, are
initially recognised at transaction price unless the arrangement constitutes a
financing transaction, where the debt instrument is measured at the present value of
the future
paymen
ts discounted at a market rate of interest.
Financial liabilities classified as payable within one year are not amortised.
Trade creditors
are obligations to pay for goods or services that have been acquired
in the ordinary course of business from suppliers. A
m
ounts payable are classified as
current liabilities
.
Derecognition of financial liabilities
Financial liabilities are derecognised when the company’s contractual obligations
expire or are discharged or cancelled.
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 15 -
1.8
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
Changes in the fair value of derivatives that are designated and qualify as fair value hedges are recognised in profit or loss immediately, together with any changes in the fair value of the hedged asset or liability that are attributable to the hedged risk.
1.9
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the
profit and loss account
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The
company’s
liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
1.10
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or
fixed assets
.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.11
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 16 -
1.12
Leases
Rentals payable under operating leases,
including
any lease incentives received, are charged to
profit or loss
on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease
s
asset are consumed.
1.13
Government grants
Government grants are recognised at the fair value of the asset receive
d
or receivable when there is reasonable assurance that the grant conditions will be met and the grants will be received.
1.14
Foreign exchange
Transactions in currencies other than
pounds sterling
are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation
in the period
are included in profit or loss.
2
Judgements and key sources of estimation uncertainty
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Key sources of estimation uncertainty
The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are
as follows.
Bad debt provision
The bad debt provision is reviewed at each accounting date and updated in line with the group policy. The provision is calculated by ascertaining the unpaid balances for three immediate past years. These balances are then used to work out average unpaid percentages which are then applied to the receivable balance at the year end to arrive at expected credit loss (bad debt provision) in line with IFRS.
Accruals - rebates
Included in accruals are rebates to customers. These are calculated based on total turnover with a customer with the required rebate percentage included in a signed agreement between the customer and the company.
Accruals - staff commission
Staff commission is awarded to staff based on meeting different targets and dependent on the department within which a member of staff works. Commission for those who work in the sales department is based on the level of turnover achieved in a particular period, whereas commission for those in the operations department is based on gross profit margin achieved in a particular period.
Prepayments and accrued income
The company processes customer invoices one month in arrears and so there is always a month's worth of accrued income based on the revenue generated on the platform. As a result, the accrued income as at the year end represents services provided in December which would be invoiced in January.
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 17 -
3
Turnover and other revenue
An analysis of the company's turnover is as follows:
2021
2020
£
£
Turnover analysed by class of business
Online marketing
52,599,227
34,548,684
Recharged expenses
26,267,703
28,092,938
78,866,930
62,641,622
2021
2020
£
£
Turnover analysed by geographical market
United Kingdom
47,504,847
31,938,202
Europe
26,634,611
24,677,403
Rest of the World
4,727,472
6,026,017
78,866,930
62,641,622
2021
2020
£
£
Other revenue
Interest income
1,734
10,779
4
Operating profit
2021
2020
Operating profit for the year is stated after charging:
£
£
Exchange losses
138,539
1,492,980
Depreciation of owned tangible fixed assets
54,644
73,380
Operating lease charges
989,786
661,798
5
Auditor's remuneration
2021
2020
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the company
26,500
25,000
For other services
All other non-audit services
39,389
23,425
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 18 -
6
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2021
2020
Number
Number
Sales and publishing
51
51
Marketing
9
7
Finance and administration
42
40
Management
2
2
Total
104
100
Their aggregate remuneration comprised:
2021
2020
£
£
Wages and salaries
10,231,789
9,031,152
Social security costs
1,273,047
1,086,851
Pension costs
575,186
542,164
12,080,022
10,660,167
7
Directors' remuneration
2021
2020
£
£
Remuneration for qualifying services
974,314
390,002
Remuneration disclosed above include the following amounts paid to the highest paid director:
2021
2020
£
£
Remuneration for qualifying services
608,145
390,002
8
Interest payable and similar expenses
2021
2020
£
£
Other finance costs:
Interest on finance leases and hire purchase contracts
1,500
1,500
Other interest
3,101
1,500
4,601
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 19 -
9
Interest receivable and similar income
2021
2020
£
£
Interest income
Interest on bank deposits
1,734
10,779
10
Taxation
2021
2020
£
£
Current tax
UK corporation tax on profits for the current period
5,048,835
2,213,544
Adjustments in respect of prior periods
(1,097,717)
Total current tax
3,951,118
2,213,544
Deferred tax
Origination and reversal of timing differences
19,743
(4,862)
Total tax charge
3,970,861
2,208,682
The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:
2021
2020
£
£
Profit before taxation
26,691,137
13,067,694
Expected tax charge based on the standard rate of corporation tax in the UK of 19.00% (2020: 19.00%)
5,071,316
2,482,862
Tax effect of expenses that are not deductible in determining taxable profit
93,748
23,323
Adjustments in respect of prior years
(1,097,717)
Group relief
(98,058)
(298,679)
Depreciation add back
10,316
13,942
Capital allowances
(28,487)
(7,904)
Provision for deferred tax
19,743
(4,862)
Taxation charge for the year
3,970,861
2,208,682
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 20 -
11
Tangible fixed assets
Leasehold land and buildings
Computer equipment
Fixtures and fittings
Total
£
£
£
£
Cost
At 1 January 2021
546,324
308,800
253,332
1,108,456
Additions
111,229
5,684
116,913
At 31 December 2021
546,324
420,029
259,016
1,225,369
Depreciation and impairment
At 1 January 2021
545,276
253,050
243,251
1,041,577
Depreciation charged in the year
1,048
45,421
8,175
54,644
At 31 December 2021
546,324
298,471
251,426
1,096,221
Carrying amount
At 31 December 2021
121,558
7,590
129,148
At 31 December 2020
1,048
55,750
10,081
66,879
12
Fixed asset investments
2021
2020
£
£
Other investments
5,001
5,001
13
Financial instruments
2021
2020
£
£
Carrying amount of financial assets
Debt instruments measured at amortised cost
69,695,998
37,347,654
Equity instruments measured at cost less impairment
5,001
5,001
Carrying amount of financial liabilities
Measured at amortised cost
36,032,457
28,487,113
14
Debtors
2021
2020
Amounts falling due within one year:
£
£
Trade debtors
24,544,557
14,768,918
Amounts owed by group undertakings
44,882,669
22,311,694
Other debtors
268,772
267,042
Prepayments and accrued income
10,182,479
11,161,635
79,878,477
48,509,289
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 21 -
15
Creditors: amounts falling due within one year
2021
2020
£
£
Trade creditors
3,885,229
799,123
Amounts owed to group undertakings
18,920,072
12,374,567
Corporation tax
3,326,126
1,678,464
Other taxation and social security
2,047,101
2,457,945
Other creditors
75,300
30,662
Accruals and deferred income
13,151,856
15,282,761
41,405,684
32,623,522
HSBC Factoring (France) hold a fixed charge over the assets of the company.
16
Deferred taxation
Deferred tax assets and liabilities are offset where the company has a legally enforceable right to do so. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:
Liabilities
Liabilities
2021
2020
Balances:
£
£
Accelerated capital allowances
31,934
12,059
2021
Movements in the year:
£
Liability at 1 January 2021
12,059
Charge to profit or loss
19,875
Liability at 31 December 2021
31,934
17
Retirement benefit schemes
2021
2020
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
575,186
542,164
The company operates a defined contribution pension scheme for all qualifying employees.
The assets of the scheme are held separately from those of the company in an independently administered fund.
18
Share capital
2021
2020
£
£
Issued and fully paid
1,410,000 ordinary shares of 1 euro each
1,040,340
1,040,340
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 22 -
19
Financial commitments, guarantees and contingent liabilities
A revolving credit agreement was entered into by Teads SA, the immediate parent company on 27 December 2012 with a lender for between Euros 5M to Euros 8M.
The company has jointly provided security by way of legal charge on its assets.
20
Operating lease commitments
Lessee
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
2021
2020
£
£
Within one year
304,681
309,584
Between two and five years
1,026,720
2,348,839
In over five years
146,674
1,331,401
2,805,097
21
Ultimate controlling party
The ultimate parent company is Altice Group Lux S.à r.l. registered in Luxembourg. The ultimate controlling party is considered to be Mr. Patrick Drahi by virtue of his shareholding in Altice Group Lux S.à r.l.
The largest group for which accounts are prepared is that headed by Altice Group Lux S.à r.l. The smallest group for which accounts are prepared is that headed by Altice Teads S.A. The address from which consolidated financial statements could be obtained is:
5 rue Eugène Ruppert, L-2453 Luxembourg, Grand Duchy of Luxembourg
.
TEADS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 23 -
22
Related party transactions
The company has taken advantage of the exemption in FRS 102 not to disclose transactions and outstanding balances with other group companies which are wholly owned within the group.
23
Cash generated from operations
2021
2020
£
£
Profit for the year after tax
22,720,276
10,859,012
Adjustments for:
Taxation charged
3,970,861
2,208,682
Finance costs
1,500
4,601
Investment income
(1,734)
(10,779)
Depreciation and impairment of tangible fixed assets
54,644
73,380
Movements in working capital:
Increase in debtors
(31,369,188)
(11,681,561)
Increase in creditors
7,134,500
1,725,667
Cash generated from operations
2,510,859
3,179,002
2021-12-31
2021-01-01
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