Registered number:
05411297
UNRULY GROUP LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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UNRULY GROUP LIMITED
COMPANY INFORMATION
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S Niri
(appointed
17 June 2021
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A Suprasky
(appointed
4 January 2020
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D W Dinsmore
(resigned
4 January 2020
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O I Druker
(appointed
4 January 2020
, resigned
17 June 2021
)
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N Johnston
(resigned
4 January 2020
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C C S Longcroft
(resigned
4 January 2020
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Chartered Accountants
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Statutory Auditor
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UNRULY GROUP LIMITED
CONTENTS
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Independent Auditors' Report
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Statement of Comprehensive Income
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Statement of Financial Position
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Statement of Changes in Equity
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Notes to the Financial Statements
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UNRULY GROUP LIMITED
STRATEGIC REPORT
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
The directors present their strategic report and the audited financial statements of the Company for the 18 month period ended 31 December 2020 ("the period").
Unruly is a global digital video advertising marketplace specializing in digital and social video advertising (and video distribution). The Company is a globally-scaled, brand-safe video business that leverages a combination of proprietary technology and data. The Company's main activity involves the distribution of video advertising by connecting advertisers' videos to premium publisher websites via its sell side programmatic video platform.
In addition, during the period the parent company was purchased by Tremor International Limited.
Principal risks and uncertainties
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Market risk
The video advertising market is heavily dependent upon the macro-economic environment, as advertising spend correlates to confidence in the economy and the market is highly competitive. The Company addresses its risk through continuing to invest in its proprietary technology platform which differentiates its product offering from its competitors, through enhancing its product offering through insight and data driven products, and through hiring of key talent who have an indepth understanding of their local markets.
Currency risk
The Company is exposed to translation and transaction foreign exchange risk. The Company has a number of economic hedges in place through the receipt of intercompany funding and payment of costs in foreign currencies, and will reconsider the appropriateness of this policy should the Company's operations change in size or nature. The Company does not use a derivative financial instrument to manage the risk of fluctuating exchange rates, so no hedge accounting is applied.
Credit risk
The Company's credit risk is primarily attributable to trade debtors. Credit risk is managed by running credit checks on new customers, monitoring payments against contractual arrangements and in certain instances asking customers for prepayments.
Cashflow risk
The Company monitors cash flow as part of its day to day control procedures and ensures that funds are available to meet its short and medium term financial commitments. The majority of the Company's key customers are large global brands and their agencies, which tend to work to standard payment terms of 60 days or more. The Company sees maintaining good supplier relationships as key to its continued success and the average supplier payments terms are 45 days. If required in order to finance this working capital difference the Company receives support from its intermediate parent company, Tremor International Limited.
Financial key performance indicators
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Results for the period ending 31 December 2020 have shown that:
Current assets have increased by 94%.
Net current liabilities have decreased by 64%.
The Company has achieved a gross profit margin of 58%.
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UNRULY GROUP LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
Directors' statement of compliance with duty to promote the success of the Company
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As the Board of Unruly Group Limited, we have a legal responsibility under section 172 of the Companies Act 2006 to act in the way we consider, in good faith, would be most likely to promote the Company’s success for the benefit of its members as a whole and to have regard to the long-term effect of our decisions on the Company and its stakeholders. We have determined various thresholds to identify matters requiring Board consideration and approval. This statement outlines the ways in which we as a Board address this responsibility.
Promoting the Company’s success for its members
The Company was acquired by Tremor International Limited (Tremor International) in January 2020, a publicly traded company. Tremor International is a collection of advertising technology brands including as Unruly and Tremor Video (Tremor Group). Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide — enabling powerful partnerships and delivering meaningful results. The Tremor Group aims to unite creativity, data and technology across the open internet.
A leader in connected television and video, Tremor Group’s footprint is expanding across the industry’s fastest growing segments, driven by a global team of seasoned technologists and digital natives. Our brands bring together an end-to-end platform to enable powerful partnerships and deliver results across the advertising ecosystem. Our Company has consistently and relentlessly provided employment, training and financial reward for its owners and employees. We aim to be a leading provider of advertising technology services.
Engaging with stakeholders
Our key stakeholders, and the ways in which we engage with them, are as follows:
Our employees
Recruitment and retention of our employees is a critical business activity. We help to engage with our team members by:
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Setting remuneration as a combination of market-level base salaries and internal benchmarking including annual performance and compensation reviews;
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Providing training and career development support;
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Enrolling key and highly performing staff into our share ownership scheme;
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Providing communication on business updates to all employees from leadership;
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Involvement in community and diversity initiatives in local markets; and
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Creating a positive culture via our company values and local employee activities.
Our customers and suppliers
Our company is driven by enabling powerful partnerships and deliver results across the advertising ecosystem. Our clients value our expertise in creating value with an emphasis on creativity, which is at the core of every decision we make.
We have built and maintain a reputation for excellence in our interactions with clients and suppliers.
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UNRULY GROUP LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
Our community
We are a company with great interest in the community in which we have invested through our various not-for profit charity donations over the years as well as community-focused initiatives.
We are proud of our donation(s) to the NAACP Legal Defense and Educational Fund and our participation in many local initiatives such as partnerships with schools in our local communities, charity walks, and other community enhancement projects.
This report was approved by the board
and signed on its behalf.
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UNRULY GROUP LIMITED
DIRECTORS' REPORT
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
The directors present their report and the audited financial statements for the 18 month period ended 31 December 2020.
Directors' responsibilities statement
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The directors are responsible for preparing the Strategic Report, the Directors' Report and the
audited financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare audited financial statements for each financial year
. Under that law the directors have elected to prepare the audited financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' ("FRS 102"). Under company law the directors must not approve the audited financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.
In preparing these audited financial statements, the directors are required to:
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select suitable accounting policies for the Company's financial statements and then apply them consistently;
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make judgements and accounting estimates that are reasonable and prudent;
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state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
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prepare the audited financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the audited financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The profit for the 18 month period, after taxation, amounted to £
7,908thousand
(2019 -
£
8,845thousand
)
.
The directors who served during the 18 month period were:
A Suprasky
(appointed
4 January 2020
)
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D W Dinsmore
(resigned
4 January 2020
)
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O I Druker
(appointed
4 January 2020
, resigned
17 June 2021
)
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N Johnston
(resigned
4 January 2020
)
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C C S Longcroft
(resigned
4 January 2020
)
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Streamlined Energy and Carbon Reporting
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As a low engergy user, the Company is not required to make detailed disclosures of energy and carbon
information.
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UNRULY GROUP LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
The Company intends to continue to invest in Unruly brand to support Tremor International Group.
Disclosure of information to auditors
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Each of the persons who are
directors at the time when this Directors' Report is approved has confirmed that:
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so far as the director is aware, there is no relevant audit information of which the Company's auditors are unaware, and
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the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditors are aware of that information.
Post balance sheet events
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There have been no significant events affecting the Company since the period end.
During the period, Ernst & Young LLP resigned as auditors for Unruly Group Limited and Berg Kaprow Lewis LLP were appointed in their stead.
Also during the period, Berg Kaprow Lewis LLP acted as auditor to the company until 31 March 2022. On 31 March 2022, Berg Kaprow Lewis LLP transferred its audit business to a new LLP, BKL Audit LLP. The directors consented to treating the appointment of Berg Kaprow Lewis LLP as extending to BKL Audit LLP with effect from 1 April 2022.
Under section 487 (2) of the Companies Act 2006, BKL Audit LLP will be deemed to have been reappointed as auditors 28 days after these financial statements were sent to members or 28 days after the latest date prescribed for filing the accounts with the registrar, whichever is earlier.
This report was approved by the board and signed on its behalf.
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UNRULY GROUP LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNRULY GROUP LIMITED
We have audited the financial statements of Unruly Group Limited (the 'Company') for the 18 month period ended 31 December 2020, which comprise the Statement of Comprehensive Income, the Statement of Financial Position, the Statement of Changes in Equity
and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards,
including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
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give a true and fair view of the state of the Company's affairs as at 31 December 2020 and of its loss for the 18 month period then ended;
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have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
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have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
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We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
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the directors
' use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
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the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the Company's ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the financial statements are authorised for issue.
The directors are responsible for the other information. The other information comprises the information included in the Annual Report, other than the financial statements and our Auditors' Report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material
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UNRULY GROUP LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNRULY GROUP LIMITED (CONTINUED)
misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinion on other matters prescribed by the Companies Act 2006
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In our opinion, based on the work undertaken in the course of the audit:
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the information given in the Strategic Report and the Directors' Report for the financial 18 month period for which the financial statements are prepared is consistent with the financial statements; and
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the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
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In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
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adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
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the financial statements are not in agreement with the accounting records and returns; or
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certain disclosures of directors
' remuneration specified by law are not made; or
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we have not received all the information and explanations we require for our audit.
Responsibilities of directors
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As explained more fully in the Directors' Responsibilities Statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.
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UNRULY GROUP LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNRULY GROUP LIMITED (CONTINUED)
Auditors' responsibilities for the audit of the financial statements
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Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
As part of an audit in accordance with ISAs (UK), we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
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Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
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Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion of the effectiveness of the Company's internal control.
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Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
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Conclude on the appropriateness of the directors
' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Auditors' Report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors' Report. However, future events or conditions may cause the Company to cease to continue as a going concern.
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Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
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UNRULY GROUP LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNRULY GROUP LIMITED (CONTINUED)
This report is made solely to the Company's members, as a body,
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
Ian Saunderson FCA
(Senior Statutory Auditor)
for and on behalf of
BKL Audit LLP
Chartered Accountants
Statutory Auditor
London
22 April 2022
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UNRULY GROUP LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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18 months ended 31 December 2020
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Exceptional administrative expenses
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Interest payable and similar expenses
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Loss for the financial period/year
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Total comprehensive income for the period/year
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There were no recognised gains and losses for 2020 or 2019 other than those included in the statement of comprehensive income.
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The notes on pages 15 to 33 form part of these financial statements.
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UNRULY GROUP LIMITED
REGISTERED NUMBER:
05411297
STATEMENT OF FINANCIAL POSITION
AS AT
31 DECEMBER 2020
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Debtors: amounts falling due within one year
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Creditors: amounts falling due within one year
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Total assets less current liabilities
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Provisions for liabilities
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UNRULY GROUP LIMITED
REGISTERED NUMBER:
05411297
STATEMENT OF FINANCIAL POSITION
(CONTINUED)
AS AT
31 DECEMBER 2020
The financial statements were approved and authorised for issue by the board and were signed on its behalf by
:
The notes on pages 15 to 33 form part of these financial statements.
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STATEMENT OF CHANGES IN EQUITY
FOR THE 18 MONTH PERIOD ENDED
31 DECEMBER 2020
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Comprehensive income for the 18 month period
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Loss for the 18 month period
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Total comprehensive income for the 18 month period
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Shares issued during the 18 month period
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Transfer to/from profit and loss account
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Share based payment transactions
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Capital notes issued during the 18 month period
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Total transactions with owners
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The notes on pages 15 to 33 form part of these financial statements.
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UNRULY GROUP LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED
30 JUNE 2019
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Comprehensive income for the year
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Total comprehensive income for the year
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Share base payment transactions
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Total transactions with owners
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The notes on pages 15 to 33 form part of these financial statements.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
The principal activity of the Company is that of providing a programmatic advertisement tech platform for the purpose of distributing video advertisement campaigns globally, and to provide management and back office services to its fellow subsidiary companies.
The Company is a private company limited by shares and is incorporated in England and Wales.
The address of its registered office is: Labs Hogarth House, 136 High Holborn, London, England, WC1V 6PX.
2.
Accounting policies
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Basis of preparation of financial statements
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The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102
("FRS 102"), the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006
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The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).
The following principal accounting policies have been applied:
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Financial Reporting Standard 102 - reduced disclosure exemptions
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The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
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the requirements of Section 7 Statement of Cash Flows;
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the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
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the requirements of Section 33 Related Party Disclosures paragraph 33.7.
This information is included in the consolidated financial statements of Tremor International Limited as at 31 December 2020 and these financial statements may be obtained from www.tremorinternational.com.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
The financial statements have been prepared on the going concern basis, which assumes that the Company will continue to be able to meet its liabilities as they fall due for a period of at least twelve months from the date of approval of these financial statements. The directors have a reasonable expectation that the Company has adequate resources to meet future working capital requirements and to continue in operation.
The Unruly Group has prepared a rolling two year forecast in which the cash flows of the group are assessed. These show the group to be cash generative and a letter of support has also been received. The Company made a loss of £7,908 thousand during the period, and as at the Statement of Financial Position date had net liabilities of £9,940 thousand. The Company is reliant on the ongoing support of its parent entity which the directors reasonably expect will continue, alongside the
future cash and profit generation forecast for the group, being Tremor International Limited and its subsidiaries.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
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Foreign currency translation
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Functional and presentation currency
The Company's functional and presentational currency is GBP.
Transactions and balances
Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.
At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.
Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the Statement of Comprehensive Income except when deferred in other comprehensive income as qualifying cash flow hedges.
Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in the Statement of Comprehensive Income within 'other operating income'.
Aggregation of overseas branches
The balance sheets of the company's overseas branches are translated at the rate of exchange ruling at the balance sheet date. The exchange differences arising on the retranslation of opening net assets recognised in the Statement of Comprehensive Income. All other translation differences are taken to the profit and loss account.
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:
(a) Rendering of managed service campaigns
Revenue comprises the fair value of the consideration received or receivable for the rendering of services. Revenue from the advertising services is recognised by reference to the stage of completion at the end of the reporting period. Stage of completion is determined by reference to the number of views delivered as a percentage of total targeted views for each contract.
(b) Platform fees
Platform fees represent revenue receivable, excluding VAT, from companies in the Unruly Group (comprising Unruly Holdings Limited and its subsidiaries including Unruly Group Limited) for use of the Company's technology platform, products and back office services. Revenue is recognised when the services are delivered.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
(c) Supply side platform services
The Company also maintains a supply side platform which matches buyers and sellers, enables them to purchase and sell advertising inventory, and establishes rules and parameters for advertising inventory transactions. Revenue is reported on a net basis because the Company (i) is not the primary obligor for the purchase of advertising inventory but rather provides a platform to facilitate the buying and selling of advertising; (ii) pricing is generally determined through an auction process and the Company's fees are based on a percentage of advertising spend.
(d) Royalties
The Company records revenue from royalties paid by related Company to use certain marketing intangibles.
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Operating leases: the Company as lessee
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Rentals paid under operating leases are charged to the Statement of Comprehensive Income on a straight-line basis over the lease term.
Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term.
Finance costs are charged to the Statement of Comprehensive Income over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in the Statement of Comprehensive Income when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.
Where share options and restricted stock units are awarded to employees, the fair value of the options at the date of grant is charged to the Statement of Comprehensive Income over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
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Share based payments (continued)
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beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Company keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to the Statement of Comprehensive Income over the remaining vesting period.
Where equity instruments are granted to persons other than employees, the Statement of Comprehensive Income is charged with fair value of goods and services received.
Where equity instruments have lapsed the corresponding reserve will be transferred to the Profit or Loss reserve account.
Tax is recognised in the Statement of Comprehensive Income except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.
Exceptional items are transactions that fall within the ordinary activities of the Company but are presented separately due to their size or incidence.
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
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Tangible fixed assets (continued)
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Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Statement of Comprehensive Income.
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Cash and cash equivalents
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Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.
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Provisions for liabilities
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Provisions are made where an event has taken place that gives the Company a legal or constructive obligation that probably requires settlement by a transfer of economic benefit, and a reliable estimate can be made of the amount of the obligation.
Provisions are charged as an expense to the Statement of Comprehensive Income in the year that the Company becomes aware of the obligation, and are measured at the best estimate at the reporting date of the expenditure required to settle the obligation, taking into account relevant risks and uncertainties.
When payments are eventually made, they are charged to the provision carried in the Statement of Financial Position.
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.
(i) Financial assets
Basic financial assets, including trade and other debtors, and amounts due from related companies, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
2.
Accounting policies (continued)
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Financial instruments (continued)
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Such assets are subsequently carried at amortised cost using the effective interest method. At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in the Statement of Comprehensive Income.
Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party or (c) control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party without imposing additional restrictions.
(ii) Financial liabilities
Basic financial liabilities, including trade and other creditors and accruals, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged, cancelled or expires.
(iii) Offsetting
Financial assets and liabilities are offset and the net amounts are presented in the financial statements when there is legally an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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Judgements in applying accounting policies and key sources of estimation uncertainty
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The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported for assets and liabilities as at the Statement of Financial Position date and the amounts reported for revenues and expenses during the year. However, the nature of estimation means that actual outcomes could differ from those estimates. Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. The following judgements (apart from those involving estimates) has had a significant effect on amounts recognised in the financial statements.
Impairment of debtors
Determination of whether there are indicators of impairment of the Company’s debtors. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and the expected recoverability of receivables, considering the borrower’s payment history and the director’s knowledge of the financial position of each debtor.
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The Company provides managed service and programmatic advertising services for the purpose of distributing video advertisement campaigns globally. The Company also charges other group companies for the use of its technology platform, and royalties for the use of certain marketing intangibles.
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An analysis of turnover by class of business is as follows:
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18 months ended 31 December 2020
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All turnover arose within the United Kingdom.
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18 months ended 31 December 2020
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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The operating loss is stated after charging:
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18 months ended 31 December 2020
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Depreciation of tangible fixed assets
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Other operating lease rentals
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18 months ended 31 December 2020
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Fees payable to the Company's auditor and its associates for the audit of the Company's annual financial statements
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The Company has taken advantage of the exemption not to disclose amounts paid for non audit services as these are disclosed in the group accounts of the parent Company.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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Staff costs, including directors' remuneration, were as follows:
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18 months ended 31 December 2020
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Share-based payment expenses
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Cost of defined contribution scheme
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The average monthly number of employees, including the directors, during the 18 month period was as follows:
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18 months ended 31 December 2020
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18 months ended 31 December 2020
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Company contributions to defined contribution pension schemes
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During the 18 month period retirement benefits were accruing to
1
director
(2019 -
1
)
in respect of defined contribution pension schemes.
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The highest paid director received remuneration of £
491
thousand
(2019 - £
723
thousand)
.
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
9.
Directors' remuneration (continued)
|
The value of the Company's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £
5
thousand
(2019 - £
34
thousand)
.
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Interest payable and similar expenses
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18 months ended 31 December 2020
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Loans from group undertakings
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Foreign exchange losses on financing
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18 months ended 31 December 2020
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
11.
Taxation (continued)
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Factors affecting tax charge for the 18 month period/year
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The tax assessed for the 18 month period/year is higher than
(2019 - higher than)
the standard rate of corporation tax in the UK of
19
%
(2019 -
19
%)
. The differences are explained below:
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18 months ended 31 December 2020
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Loss on ordinary activities before tax
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Loss on ordinary activities multiplied by standard rate of corporation tax in the UK of 19% (2019 - 19%)
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Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
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Other permanent differences
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Movements in unrecognised deferred tax
|
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Total tax charge for the 18 month period/year
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Factors that may affect future tax charges
|
The UK Government announced its intention to increase the rate of UK corporation tax rate from 19% to 25% with effect from 1 April 2023. The increase in the rate of UK corporation tax was enacted in the Finance Act 2021 which received the Royal Assent on 10 June 2021.
The Company has not recognised a deferred tax asset in respect of trading losses totalling approximately £1,536 thousand, based on estimates, due to the uncertainty on when the asset will be utilised.
The Company has tax losses carried forward of approximately £8,082 thousand, based on estimates, which can be offset against future profits.
|
UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
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18 months ended 31 December 2020
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Exceptional items in the prior period related to staff reorganisation and restructuring costs as well as vesting elements of a long term incentive plan.
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Short-term leasehold property
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
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Amounts owed by group undertakings
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Prepayments and accrued income
|
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Amounts owed to the Company by group undertakings are interest free and repayable on demand.
|
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Creditors: Amounts falling due within one year
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Amounts owed to group undertakings
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Other taxation and social security
|
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Accruals and deferred income
|
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Amounts owed by the Company to group undertakings are interest free and repayable on demand.
|
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UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
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Charged to profit or loss
|
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The provision relates to various commercial contracts that the Company are obligated to fulfill following the purchase of the Company by Tremor International Limited, which would have been cancelled if this was possible.
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Allotted, called up and fully paid
|
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1,107,063,830,794
(2019 -
43,300,000
)
Ordinary
shares of £
0.00001
each
|
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|
On 19 December 2019 1,107,020,487,847 Ordinary shares were issued at £0.00001 each.
Share premium account
Comprises consideration received in respect of share issues, in excess of their nominal value.
Other reserves
Other reserves consist of the unwinding of the fair value of share options issued as part of the share-based payment schemes run by the Company.
Capital notes reserve
Comprises capital notes issued by the ultimate parent company, Tremor International Limited.
The capital notes are subordinated to any and all other liabilities of the Company, unsecured, to be repaid in full upon liquidation or dissolution of the Company and may be transferred by Tremor International Limited.
Profit and loss account
Comprises current year and accumulated profits and losses.
|
UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
Performance stock units (PSUs)
|
|
The performance stock units were granted to eligible employees who were awarded a target number of PSUs at the beginning of a 2 or 3 year performance review. The number of shares in News Corporation vesting after the completion of the 2 or 3 year performance period can range from 0% to 200% of the target aware subject to the achievement of pre defined performance measures for the applicable performance period. The number of shares expected to vest is estimated based on management's determination of the probable outcome of the performance condition.
The performance stock units all lapsed on the sale of the Company to Tremor International Limited.
Number and weighted average grant date fair value
Details on the number of PSUs weighted average grant date fair value (WAGDFV) outstanding throughout the period are as follows:
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|
Weighted average exercise price (pence)
2020
|
|
Weighted average exercise price
(pence)
2019
|
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|
|
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|
Outstanding at the beginning of the period
|
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Granted during the period
|
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Exercised during the period
|
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Expired during the period
|
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|
Outstanding at the end of the period
|
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Financial Impact
The expense recognised for share based payments in respect of services received during the period to 31 December 2020 is £Nil (2019: £123,000).
The portion of that expense arising from equity settled share based payment transactions is £Nil (2019: £123,000).
When the units lapsed the £214,549 reserve was transferred to the profit and loss reserve.
|
|
UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
|
Restricted stock units (RSUs)
|
|
As part of the acquisition, Tremor International Limited granted 185,345 restricted share units (RSU’s), and in November 2020 there was another grant of 50,000 RSUs to Unruly executives and employees to replace the pre-acquisition equity incentive awards held by such Unruly executives and employees (PSUs described above).
Number and weighted average grant date fair value
Details on the number of RSUs weighted average grant date fair value (WAGDFV) outstanding at the period end are as follows:
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|
Weighted average grant date fair value
|
|
Weighted average grant date fair value
|
|
|
Outstanding at the beginning of the period
|
|
|
|
|
|
Granted during the period
|
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|
|
|
|
Exercised during the period
|
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|
|
|
Expired during the period
|
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|
|
|
|
Outstanding at the end of the period
|
|
|
|
|
|
Financial Impact
The expense recognised for restricted stock units in respect of services received during the period to 31 December 2020 is £287,768 (2019: £Nil).
The portion of that expense arising from equity settled share based payment transactions is £287,768 (2019: £Nil).
|
|
UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
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|
|
During 2020 Tremor International Limited granted 100,000 share options to an Unruly employee.
Number and weighted average grant date fair value
Details on the number of share options weighted average grant date fair value (WAGDFV) outstanding at the period end are as follows:
|
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|
|
Weighted average grant date fair value
|
|
|
|
|
Outstanding at the beginning of the period
|
|
|
|
|
|
Granted during the period
|
|
|
|
|
|
Exercised during the period
|
|
|
|
|
|
Expired during the period
|
|
|
|
|
|
|
|
|
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|
Financial Impact
The expense recognised for share based payments in respect of services received during the period to 31 December 2020 is £10,372 (2019: £Nil).
The portion of that expense arising from equity settled share based payment transactions is £10,372 (2019: £Nil).
|
A prior year adjustment has been made to cease accounting for the dilapidation provision in relation to a lease held by the parent company. Previously this provision was recognised in the financial statements of the Company, as this is the entity utilising the office space. The directors consider this treatment more accurately reflects the legal obligation borne by the parent company.
The impact on the financial statements is a decrease in the provisions previously reported of £406,350 and a corresponding increase in Amounts owed to group undertakings of the same amount. The result of all of the above adjustments is a £Nil impact to profits and net assets as previously reported.
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £260,723 (2019: £267,456). Contributions totalling £19,334 (2019: £50,899) were payable to the fund at the reporting date and are included in creditors.
|
UNRULY GROUP LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE 18 MONTH PERIOD ENDED 31 DECEMBER 2020
|
Commitments under operating leases
|
|
The Company had no commitments under non-cancellable operating leases at the reporting date.
On 20 September 2016 Unruly Holdings Limited signed a 10 year lease for new premises at £1,051,000 per annum. Unruly Holdings Limited recharges the lease cost in full to Unruly Group Limited.
|
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Related party transactions
|
|
Where possible the Company has taken advantage of the exemption conferred by FRS 102 section 33.1A from the requirement to disclose transactions with other wholly owned group undertakings on the grounds that consolidated financial statements are prepared by the ultimate parent company and are publicly available.
|
The Company's immediate parent is Unruly Holdings Limited, a company incorporated in England and Wales.
The ultimate parent is Tremor International Ltd, a company incorporated in Israel. Tremor International Limited has no ultimate controlling party.
The smallest and largest group in which the results of the company are consolidated is that headed by Tremor International Limited, whose principal place of business is at 82 Yigal Alon St. 13th Floor, Tel-Aviv,
6789124, Israel.
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